This is a new 10 piece adset promoting Escapist Magazines imp hoodie, which is an online gaming magazine and community that I intern for. When I was assigned this project I went to the product page on their website and noticed right away that the model images would fit perfectly in a crest. I then formed a rough sketch of the crest composition and worked out a list of elements to include that were relevant to the escapist brand. Lastly, I browsed kuler.adobe.com and used illustrator’s edit colors window to experiment with color schemes. I’m told this was the most successful merch ad in daily click-throughs, including 3rd party retailers, that they’ve ever launched.